Objectives of A.F. Wendling, Inc.

At the top of our list of objectives is our desire to strengthen and expand our preexisting relationship with our customers. We will approach this desire by continuing to provide our customers with the best quality of goods and customer service. As a first step towards our primary objective, we have made a few adjustments in the available technology for our sales team. The addition of laptops to each of our sales representatives has helped the sales force in communicating with the customers and fellow team members as well. Not only do the laptops assist in operational and communication efficiency, but they also increase our sales team knowledge and skills. Since the laptops have been provided to our sales force there has been phenomenal improvement in the relationship between the sales team and the customers. We have also built a new computer infrastructure and provided training to our employees that will enable us to provide more efficient and accurate customer service. We realize that we are merely scratching the surface of the quality that properly utilized technology can provide, and we are determined to provide you with the highest level of quality possible.

Our second objective is to aim our focus towards the expansion of our service area and achieving greater sales growth. While expanding the preexisting relationship Wendling's has established with our customers over the years, Wendling's Food Service would also like to offer the same commitment of quality and excellent customer service to a wider variety of customers. In the past, we have placed our emphasis on the company structure and efficiency, and in this we have created a great working environment that promotes teamwork. Our teamwork efforts have been successful. Now we want to utilize our committed and talented staff to increase benefits across the board. We believe that one method of putting our training to the test is to increase our market share and our service area. By increasing Wendling's service area we are now providing service to a market that was previously considered out of reach. Although we are aware that the expansion of our service area does not automatically equate to higher market share, we have created innumerable ideas to place our supplier's products into the satisfied hands of our customers. In addition to increasing our service area, we are proud to announce the plans for a new 50,000 square foot facility which will include 6,000 square feet for a newly developed "Cash and Carry" service. Both of these are designed to accommodate our suppliers and customers with expanded product lines and brand names. In a continuous expansion effort, we have included seven trucks to deliver our products daily.

Our commitment is not only to our employees and customers, but also to our suppliers. We are committed to our suppliers to provide an opportunity for their products to excel. This is made possible through unique menu ideas such as the "Menu for Profit" program. This program is designed to allow customers to view specially priced showcase items in distinct high-quality advertising formats. We also display showcased items in our sales flyers and advertising sheets that include the suppliers logo. Because of the high level of commitment that we possess, we are presently starting a new and exciting adventure with on-line shopping. Once our on-line shopping application is complete, customers will be able to log directly into Wendling's Food Service to purchase their orders at the click of a button.

We at Wendling's Food Service are constantly shopping around for better products with cost savings that we can pass along to our customers. Our teams dedication and service to our customers allows us to build our company as we help you build your business. We will continually strive to satisfy our customers through our high quality products and excellent customer service. We at Wendling's Food Service are proud of our accomplishments and the people who have made such accomplishments possible. We look forward to serving our new and existing communities with the vision and pride that has led us thus far.